Small Business Marketing for Solo-Professionals

Based on my experience, the best small business marketing is relationship focused. In other words, instead of focusing on building a media presence where people recognize your logo like Nike or the golden arches, with small business marketing for private practitioners and other solo entrepreneurs, it’s you and the way you connect with people that matters.This is tried and true advice…Many large companies also rely on individual sales people to market their products by building a relationship with their potential clients. They know the value of relationship focused marketing.To do relationship focused small business marketing you have to first identify who your potential client is and where you can find them. One of the biggest mistakes many helping professionals and small business owners make is thinking everyone is their potential client.If you’re having difficulty narrowing down your target market, think about the types of people who definitely would not be interested in your service or product… and then who’s left? Out of those people…

Who has the money to pay?
Who has the most need?
Who can you most easily get your message to?
Who would you most like to work with?Once you’ve identified who your best possible clients might be, make a plan to build a relationship with them. You could go where they hang out or meet and get to know them. You could write articles in a publication they read and invite them to join your e-newsletter list. You could create a Facebook page about a topic that is of interest to them and post daily.As you and your potential clients get to know each other, let them know what you can do for them. If these people actually have a need and they know you and like you, the likelihood of them buying from you or using your service is much greater than if they don’t know you.

Are You Making This Deadly Mistake in Your Internet Home Based Business?

In today’s economy most people are looking to start an Internet home based business to be able to have that money and time freedom that we all want, am I right? But if you look at the numbers, how many people actually get what they came for? 3 out of 100? Unfortunate as it may be, it is the honest truth and our industy numbers. As for the other 97 people, they either quit within their first 90 days or they end up spending more money then they make. I will explain how to make sure you are part of that 3% who see success in Internet home based businesses.

Never, and I repeat NEVER talk about/pitch your business opportunity. Nobody cares if you have the best compensation plan on the planet, or the best multivitamin in the industry. You see, all of that doesn’t matter. I know, it may be shocking at first but hear me out. OK… People buy into people. Your target market is going to be made up of primarily people who are already in an internet home based business. They don’t want to hear about an opportunity, they want to find a LEADER who can help them break away from that ugly 97% and finally be apart of the elite 3%. The only goal you should try to accomplish is helping other people get what they want through your content. By showing expertise they will begin to follow your work, opt in, and eventually join your business.

Ok, so I know you might be thinking well if I focus on only marketing myself and helping other people get what they want, how on earth will I be able to get results in my business? It’s common sense really. There is only one you, and nobody can compete with that. Always remember that you must give first, and then receive. Show people that you know what you are talking about, that you are the leader that they are desperately looking for. They will start to take notice, slowly but surely, and then come to you (the leader) to show them how they can reach their goals and see the same success that you have.

97% of people in Internet home based businesses have absolutely no idea how to become a true success in this industry. Make sure you pull yourself away from that crowd by marketing yourself and your ability to lead another to success, not your business opportunity!